Thursday, May 26, 2011

"Green Lantern": Got Milk ?

Sneak Peek Canadian actor Ryan Reynolds, star of the upcoming 3D feature "Green Lantern", as the new poster boy for the ongoing "Got Milk" ad campaign.

Reynolds joins several "Got Milk" celebrity endorsers over the years, including Taylor Swift, Hayden Panettiere, Miley Cyrus, Rebecca Romijn, Famke Janssen, Naomi Campbell and Angelina Jolie.

The 'Got Milk?' campaign encouraging the consumption of cow's milk, was created by advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers.

The campaign has over 90% awareness in North America, with the tag line licensed to dairy boards across the US since 1995.

'Got Milk?' has also been licensed on a range of consumer goods including 'Barbie' dolls, 'Hot Wheels', baby/teen apparel and kitchenware.

Click the images to enlarge...