Tuesday, November 15, 2011

Rainmaker Toys With Mattel's "Barbie"

Universal Pictures continue to develop a "Barbie" live-action theatrical feature, showcasing the popular doll from toy manufacturer Mattel.

Vancouver-based Rainmaker Entertainment are also celebrating their 10th anniversary as producers of Universal's "Barbie" animated film series on DVD, with the launch of the 22nd installment, "Barbie: A Perfect Christmas", available now.

"Barbie" animated feature DVDs have sold more than 100 million units since the 2001 launch of "Barbie in the Nutcracker".

Rob Hudnut is executive producer for the "Barbie" animated series.

"Barbie" was created in 1959 by Ruth Handler, inspired by the German doll "Bild Lilli".

"For us it's all about making emotional connections with girls", said Lisa McKnight, senior VP of Barbie Marketing and Entertainment at Mattel, "and storytelling is a big way to do that."

Click the images to enlarge and Sneak Peek "Barbie: A Perfect Christmas" and a clip from a 1992 "Barbie" dance work-out exercise video...