Monday, February 13, 2012

"Iron Man" Fragrance: He Who Smelt It Dealt It

Marvel's "The Avengers" may not hit theaters until May 4, 2012, but thanks to fragrance company JADS International, LLC (JADS), fans can now smell like green behemoth the 'Hulk', or deadly female assassin "Black Widow", as JADS debuts their line of Marvel colognes and perfumes @ the Toy Industry Association's (TIA) Toy Fair in New York City.

"The Avengers Cologne Set", "Black Widow Perfume", "Infinity Formula for Men" and "Mischief Cologne" will be available April 2012 in the US and Canada.

"Everyone has a favorite comic book hero," said Andrew Levine, Chief Executive Officer of JADS, "now fans can experience what they love about these iconic characters in a much more personal way."

"We created a line of colognes and perfume inspired by Marvel's "The Avengers" after we identified a demand in the marketplace" said John McGonigle, President of JADS. "We are proud to bring these unique products to market and believe there is no better way to build 'fan affinity' than through the use of personal fragrances."

"The Avengers Cologne Set" features four 'heroic fragrances' including "Patriot Cologne: Your Attack Plan" ("...inspired by 'Captain America', pays homage to the confident, stand-up-to-bullies, hard-working average Joe in everyman"), "Mark VII Cologne: Armor Up" ("...inspired by 'Iron Man', combines mandarin and jasmine with light patchouli to create a contemporary expression of 'I don't play well with others' confidence, leaving you ready for whatever a genius, billionaire, playboy-philanthropist might encounter throughout their day"), "Worthy: Posses the Power" ("...inspired by 'Thor', creating a deep dry masculine almost 'god-like' musk") and "Smash!: Be Angry" ("...inspired by 'Hulk', it wears well at work, in the lab, or an evening out on the town").

Three other scents available outside of the "Avenger Cologne Pack" include "Black Widow Perfume' ("...for that Russian spy, trained assassin, world-class ballerina and girl from the legal department), "Infinity Formula Cologne" ("... inspired by 'Nick Fury' of 'S.H.I.E.L.D.'.a seductive fragrance for not just any man, but only for those who will risk everything to keep the dream of freedom alive") and "Mischief Cologne" ("....inspired by Thor's bad brother, 'Loki', this unisex fragrance in a dangerous-sexy, yet playful way, wears well on anyone, day or night").

Click the images to enlarge and Sneak Peek "The Avengers"...